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Business | The San Diego company at the center of a new…
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Monday, June 9th 2025

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The San Diego company at the center of a new era in college sports

JMI Sports is helping athletic departments around the country juice program revenue amid a huge shift in rules around athletes' ability to profit from their name, image and likeness.

Co-founders of JMI Sports Erik Judson, left, and John Moores pose for a portrait inside their Del Mar Village store, Studio 1412, on Friday, Sept. 27, 2024. (Ana Ramirez / The San Diego Union-Tribune)
Co-founders of JMI Sports Erik Judson, left, and John Moores pose for a portrait inside their Del Mar Village store, Studio 1412, on Friday, Sept. 27, 2024. (Ana Ramirez / The San Diego Union-Tribune)
By | [email protected] | The San Diego Union-Tribune
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JMI Sports is helping athletic departments around the country juice program revenue amid a huge shift in rules around athletes' ability to profit from their name, image and likeness.

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