
Jimbo’s natural food store is celebrating its 40th anniversary this July. Since opening his first store on 30th and University in 1984, Jim “Jimbo” Someck’s goal has been to provide good quality food to the community. Over the years it has become a leader in offering organic and natural foods, growing to five stores throughout San Diego, including locally in Del Mar Highlands Town Center.
“We are honored to celebrate 40 years with the San Diego community. It is hard for me to realize that it has been 40 years and I thank all of you for being a part of this journey which has allowed us to grow and thrive – together,” said Someck in a news release. “I hope that Jimbo’s has helped shape the food landscape in San Diego by providing the highest quality organic foods and by ing local, sustainable brands while being stewards of our environment. I have been truly blessed with the of our loyal customers, dedicated staff , and my incredible family. I cannot thank everyone enough for helping make Jimbo’s a success!”
To mark the milestone, Jimbo’s has teamed up with Health Day Partners on a fundraiser from July 1-15 to plant up to 80 trees in underserved areas of San Diego. Additionally, throughout July, Jimbo’s will double their donation amount from 5 cents to 10 cents for every customer who reuses bags and participates in the Wooden Nickel Program. Proceeds will benefit local charities Home Start, Words Alive, Solana Center for Environmental Innovation and FACE Foundation.
From July 12-14, Jimbo’s customers will also find celebratory in-store discounts.
With stores in Carmel Valley, 4S Ranch, Escondido and Carlsbad, Jimbo’s is a “trusted destination” for all-natural foods including greens from the source, organic and grass-fed meat, sustainable seafood, scratch-made everything, and plenty of gluten-free and vegan choices.
A leader in sustainable practices, almost 20 years ago Jimbo’s was the first store to eliminate plastic bags. When he opened the new expanded store in Del Mar Highlands Town Center in 2019, it was the first store on the West Coast to have a plastic-free water aisle.
The busiest store of all the Jimbo’s locations is the Carmel Valley store.
“Probably what I like/enjoy the most about that store is that since I used to live in Carmel Valley and now live in Solana Beach, I just love seeing customers who I have known for a long time—many of them neighbors, friends, folks who went to school with my kids and shoppers who I have known from shopping at Jimbo’s for a long time,” Someck said. “It just reminds me of how deeply we are embedded in the community and how wonderful the from our customers has been for so many years.”
For more information, visit jimbos.com